About Pura
In a market where trust is more valuable than ever, we stand for transparency, authenticity, and responsibility.
In recent years, many products have entered the market that only look like trusted brands —
but in reality, they are low-quality imitations with fake packaging, misleading expiry dates, and poor performance.
At Pura Import, our commitment is clear:
We only import and distribute 100% original products from certified European sources.
We have learned from leading Swiss retailers like Coop and Migros that true customer trust is earned through careful selection and consistent quality.
That’s why every item we offer meets the same high standard you’d expect to find in Switzerland’s most reputable stores —
or even better, because it comes straight from the source.
